Journalism as a Part of Agriculture

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Journalism is the way that the world gets information. It keeps the world informed, inflamed and interested about what is going on around them. The topics covered in the news fall under a plethora of categories, and agriculture is one of them. However, the specific part of the agricultural industry that acts like journalism is actually called agricultural communications, or ag comm for short.

Ag comm does everything that journalism does. Ag magazines, newspapers, journals, blogs, radio talk shows, and social media accounts are all outlets of sending information to the audience. With ag comm, the audience is a very specific group of people, where as journalism is meant for a broader audience. As is obvious, most agricultural publications pertain to farmers, ranchers, industry leaders, industry advocacy organizations and even just industry supporters.

The content of agricultural publications also vary from regular journalism, which seems obvious, but it is also a different approach. Agriculture isn't covered on a breaking news-breaking scandal basis. Coverage of the industry includes news, but it is covered on a more informational scale. However, this isn't to say that controversial content doesn't exist in ag media. Topics like Genetically Modified Organisms (GMOs), Artificial Insemination (AI), pest control and animal "treatment." This is where outside organizations try to influence what content is published about these topics.